NMLS Resource Center Promo Video
Project Background
The Nationwide Multistate Licensing System (NMLS) Resource Center required a concise, visually engaging promotional video to increase awareness and drive adoption among users. The objective was to translate a subject-matter-driven script into a compelling, motion-forward piece that balanced clarity, credibility, and modern visual energy.
I received the initial script from a subject matter expert and collaborated with multiple stakeholders through several review cycles. Feedback varied significantly — with some reviewers embracing bold motion and others expressing concern about visual intensity. I refined pacing, animation density, and transitions to strike a thoughtful balance between engagement and professionalism, ensuring alignment across audiences.
The final video was featured in internal email communications and prominently displayed on the NMLS Resource Center homepage to support launch awareness efforts.
Key Highlights
- Creative Direction & Motion Design
Designed all visuals and animations in Adobe After Effects, translating regulatory content into dynamic, accessible motion graphics. - Stakeholder Alignment & Iterative Refinement
Navigated conflicting stakeholder feedback and adjusted motion pacing and visual intensity to achieve a balanced, consensus-driven final product. - Music Selection & Audio Editing
Selected background music and used Adobe Audition to tailor track length and timing precisely to visual transitions, ensuring cohesive rhythm and professional polish. - Strategic Launch Placement
Incorporated the video into email communications and featured it on the NMLS Resource Center homepage to support awareness and adoption. - Cross-Functional Collaboration
Partnered with SMEs and internal teams to refine messaging while preserving clarity and regulatory accuracy.
